Rising trade tensions with the United States are fostering a surge of Canadian patriotism, manifesting as a conscious effort by shoppers to avoid American-made products. CNA reports from the US-Canada border on this shift in Canadian consumer behavior. This “buy Canadian” sentiment appears to be a direct response to the ongoing trade disputes and perceived unfair practices. Consumers are actively seeking out locally produced goods as a way to support Canadian businesses and demonstrate national pride. The trend suggests a reshaping of attitudes towards the US, with some Canadians expressing a stronger desire for economic independence. This growing sense of national identity is proving to be a notable impact of the trade war. Further reporting details the extent and impact of this burgeoning movement.