Uruguay’s “En Pantalla” livestock auction platform experienced brisk trading with 99.55% of offered animals being sold. The market saw strong demand for both feeder and breeding livestock. Transactions were conducted with immediate payment terms facilitated through Latu, a government agency, and financial support from Itaú bank. This indicates a dynamic market with considerable buyer interest. The auction’s success highlights the efficiency of the platform in connecting buyers and sellers. Notably, prices increased during the sale, reflecting competitive bidding among participants. Overall, the event demonstrated a healthy and active Uruguayan livestock sector.