Virginia Cervieri, managing partner of Uruguayan law firm Cervieri Monsuárez, is strategically expanding the firm’s reach into the Caribbean. This expansion aims to bolster the firm’s capabilities in intellectual property and trademark defense, areas experiencing significant growth. Cervieri emphasizes the necessity of proactive international outreach to attract foreign investment to Uruguay. She believes Uruguay must actively market itself to secure incoming capital. The firm’s strategy involves actively seeking opportunities and “knocking on doors” globally to connect with potential investors. Cervieri’s comments highlight a broader concern about Uruguay’s ability to compete for international investment and the importance of a strong legal framework to protect intellectual property rights. The firm’s Caribbean expansion is presented as a key component of this investment attraction strategy.