Uni-President Information Service is leveraging its 20 million member base to expand into the home services market in Taiwan. The company is moving beyond traditional IT services, with competitors like ride-hailing services and real estate agencies already establishing a presence in consumers’ homes. Uni-President’s strategy centers around its new AI butler service, aiming to differentiate itself through integrated digital solutions. This move signifies a broader trend of Taiwanese companies seeking to deepen customer engagement beyond simple transactions. The AI butler intends to offer a comprehensive suite of services, potentially including home automation and personalized assistance. Uni-President hopes this aggressive push into the domestic sphere will create new revenue streams and solidify its position in Taiwan’s evolving digital landscape. The company faces the challenge of effectively integrating its AI platform into daily household routines.