Alfred Ojok, founder of Hasting Coffee Centre, is driving agricultural transformation in Northern Uganda. He began by supporting smallholder coffee farmers with improved seedlings and is now connecting them to wider markets. His efforts have significantly increased productivity and opened opportunities for Ugandan coffee on the international stage. dfcu Bank is playing a crucial role in facilitating this growth, providing financial support to Ojok’s agribusiness. This partnership highlights a successful model for agricultural development through local entrepreneurship and banking collaboration. The initiative aims to uplift the coffee value chain in the region and improve livelihoods for numerous farmers. Ojok's work has been recognized with awards, solidifying his impact on the Ugandan agricultural landscape.