The Uganda Coffee Roasters Association (UCRA) in Kampala, Uganda, has announced Richard Rugaya, from Gorilla Highland Coffee, as its new Executive Director. This appointment marks a significant turning point for the association, indicating a move towards a more commercially focused strategy. Rugaya presented a 2027–2030 Strategic Brief outlining his transformative vision for UCRA. The Independent Uganda reports that this shift signifies a decisive change in direction for the organization. Details of the strategic brief were not immediately available but suggest an ambitious plan for the future of Ugandan coffee roasting. Rugaya’s leadership is expected to drive growth and innovation within the sector in Uganda. This appointment suggests a proactive approach to navigating the evolving coffee market.