Turkey has implemented a broad ban on the visibility of alcohol branding and advertising. New legislation prohibits the display of alcohol company names, logos, and packaging imagery both inside and outside establishments that sell or serve alcoholic beverages. This includes shops, bars, and restaurants, effectively limiting brand recognition at the point of sale. The law also extends to event sponsorships, publications, and online content, encompassing social media. Approved by parliament and published in the Official Gazette, the restrictions aim to curtail the promotion of alcohol consumption nationwide. Critics suggest the move reflects a broader trend of increasing social conservatism within the country, while supporters maintain it is a public health measure. The legislation is now in effect, impacting the marketing strategies of alcohol producers and retailers operating in Turkey.