Carrefour Tunisia launched “12 Millions of Voices,” a campaign transforming fan encouragement into a song for the Tunisian national team. As part of their broader “Grinta Boys” campaign, Carrefour installed a phone in-store inviting customers to record messages of support for the team, known as the Eagles of Carthage. These messages are being utilized with artificial intelligence to create a unique anthem. The initiative aims to amplify support and engagement with the national team. This participatory activation is a key component of Carrefour Tunisia’s 360-degree marketing effort. The project demonstrates an innovative approach to fan engagement and brand activation. Further details were initially published on Business News.