Truecaller Ads has globally launched “Call-to-Cart,” a new AI-powered commerce feature integrated directly within the Truecaller app. This solution aims to connect businesses with potential customers during and immediately after phone calls. Call-to-Cart allows businesses to showcase products and offers to users who have just received a call related to those products. The feature utilizes AI to intelligently match relevant products to incoming calls, creating a seamless shopping experience. Truecaller states this bridges the gap between communication and commerce, streamlining the path to purchase. The company anticipates this will benefit both businesses seeking increased sales and consumers desiring convenient shopping options. Initial testing has shown promising results in boosting conversion rates for participating businesses.