The Tres Cerros ranch, owned by the Stolovas family, held its first virtual auction in collaboration with Megaagro. The auction included both bulls and breeding stock. All offered animals were successfully sold during the event. A Braford bull from Tres Cerros achieved a top price of US$4,725. This marks the ranch’s entry into the digital auction market. The sale demonstrates a growing trend of utilizing virtual platforms for livestock trading in Uruguay. The auction’s success signals positive prospects for future virtual sales by the ranch.