Toyota’s official Tunisian representative launched two key models – the new RAV4 and the all-electric bZ4X – on June 12, 2026, at an event in Gammarth. The simultaneous unveiling signals a significant step in Toyota’s development strategy for the Tunisian market. These models represent the company’s dual focus on both hybrid technology and a commitment to electric vehicles. The launch event highlighted Toyota’s approach to navigating Tunisian fiscal policies within its vehicle offerings. The RAV4 and bZ4X are positioned as central to Toyota’s future vision in Tunisia. Further details regarding pricing and availability were not immediately released. This move indicates growing investment in the Tunisian automotive sector.