Coffee franchise The Benty has officially launched its new brand characters, named “Kobi” and “Okchun.” The characters were selected through a public competition, engaging customers in the creative process. The company announced the unveiling on Wednesday, signaling a new phase in its branding strategy. Details regarding the characters’ backgrounds and planned usage in marketing campaigns were not immediately available. This initiative aims to strengthen The Benty’s brand identity and connect with consumers on a more personal level. The introduction of Kobi and Okchun is expected to feature across various platforms, including in-store promotions and digital media.