Thailand is working to negotiate a reduction in a newly imposed 12.5% US import tariff enacted under Section 301 of the US Trade Act. US officials announced the duty on Thai goods, prompting Thai authorities to seek more favorable terms. Despite the new levy, officials remain optimistic about the possibility of a reciprocal trade agreement with the US. Business groups within Thailand believe the impact will be contained, as similar tariff rates are already applied to goods from other regional competitors. The move aims to mitigate potential economic consequences for Thai exports. This development highlights ongoing trade tensions and the importance of international negotiations. Further discussions are expected to determine the future of trade relations between the two countries.