Thailand’s private sector has increased its economic growth prediction for 2026, fueled by robust exports and investment linked to the global AI surge. The Joint Standing Committee on Commerce, Industry and Banking (JSCCIB) attributes this optimism to recent economic performance. However, the committee cautions that sustained growth requires critical digital reforms. These include improved data integration across sectors and a greater focus on increasing the value of goods and services produced domestically. To capitalize on the AI boom, Thailand must position itself as an attractive destination for AI-related investment. The JSCCIB emphasizes the need for proactive measures to unlock the full potential of the digital economy and secure long-term economic prosperity.