Nualphan Lamsam, President of the Football Association of Thailand—widely known as Madam Pang—has formally requested that the rights holders for Thai broadcasts make the 2026 ASEAN Cup final available on free-to-air television. This appeal aims to ensure maximum accessibility for Thai football fans to witness the championship match. Madam Pang believes a free broadcast will allow a wider audience to enjoy the event and support the national team. The request focuses on the final game specifically, recognizing the heightened national interest it generates. She hopes the rights holders will consider the benefit of broad public access when making their decision. This move reflects a commitment to growing football’s popularity within Thailand and fostering greater engagement with the ASEAN Cup tournament. The outcome of this request remains to be seen, but Madam Pang’s position highlights the importance of accessible broadcasting for major sporting events.