Jasmine International Public Company Limited (JAS) has obtained the official broadcasting rights for the 2026 FIFA World Cup in Thailand. The announcement, made on June 10th, ensures Thai football enthusiasts will have access to the tournament through legitimate channels. Details regarding specific broadcast platforms were not immediately disclosed. The acquisition comes shortly before the start of qualifying matches, alleviating concerns about viewing access. This deal guarantees coverage of all matches for Thai audiences. JAS Group confirmed the rights acquisition in an official statement. The move is expected to generate significant interest and viewership for the 2026 World Cup within Thailand.