Thai actor Nattawat Jirochtikul, known professionally as “Fourth,” has been named a Friend of House for Louis Vuitton. The 21-year-old artist, signed with GMMTV, a prominent Thai entertainment company targeting young audiences, was selected by the luxury brand. This appointment positions Fourth as a brand ambassador for Louis Vuitton, representing the company in future campaigns. The announcement was made by Louis Vuitton prior to undisclosed upcoming events. This collaboration marks a significant step for the young actor and highlights the growing influence of Thai entertainment figures on the global luxury market. GMMTV confirmed the appointment, signaling a strengthened partnership between the entertainment company and the luxury brand.