A new educational reform in Morocco is significantly impacting textbook publishers, forcing them to adapt to a revised business model. Under the new system, publishers are being relegated to printing and distribution, with schools taking the lead on textbook design. This shift is resulting in drastically reduced prices – some books are now selling for as little as 9, 15, or 17 dirhams – while publishers are still responsible for production, storage, and logistics costs. Several publishing houses express concerns about the financial viability of this model, fearing it threatens the long-established textbook industry. Some are considering filing complaints with the Competition Council. The reform, implemented in “pioneer schools,” is raising questions about the sustainability of the sector and its future economic impact.