American venture capitalist and technology executive Joshua Baer died in a private plane crash on Tuesday. The accident occurred near Laredo, Texas, according to reports from Bloomberg. Baer served as the CEO of Capital Factory, an investment firm he founded. The aircraft involved was a Cessna Citation Latitude business jet. The flight was traveling from Mexico toward Austin, the capital of Texas. The plane crashed on the side of a highway. No further details regarding the cause of the crash were provided in the text.