Farmers in Tanzania are being encouraged to adopt digital services to improve productivity and profitability. Yas Acting Head for the Central Zone, Richard Mmari, highlighted the growing importance of technology in modern agriculture. These services include access to crucial market information, timely weather updates, and new business opportunities. The expansion of mobile connectivity in rural areas is making these digital tools increasingly accessible to farmers. Embracing these technologies is expected to boost agricultural production and enhance marketing capabilities. This push towards digitalization aims to support farmers and contribute to a more efficient agricultural sector in Tanzania.