Sweden is experiencing a historic downturn, with literacy levels decreasing for the first time on record. This decline has been acknowledged by politicians, however, current efforts to address the issue have been criticized as either short-term focused or driven by populism. Patrik Hadenius argues a collective effort is needed to elevate the status of the Swedish language, and all languages spoken within Sweden. The author implies a need for more sustainable and effective strategies to improve literacy rates. This situation raises concerns about the future of linguistic skills within the country. A broader approach centered on valuing language is proposed as a solution to reverse this trend. The piece serves as a call to action for prioritizing long-term language education and appreciation.