Sweden’s Democrats (SD) bypassed a ban on political advertising by purchasing ads on a construction site’s internal communication platform during the final stretch of the election campaign. The platform, used by construction workers, allowed SD to directly target a specific demographic despite restrictions on broader political advertising. This tactic raises questions about the effectiveness and enforcement of current advertising regulations. Critics argue this move represents a circumvention of the intended rules, designed to level the playing field during elections. The party aimed to reach blue-collar workers, a demographic they are actively trying to appeal to. Details regarding the cost and scope of the advertising campaign remain unclear, but the incident has prompted scrutiny of loopholes in Swedish election law. The legality of this method is now under discussion.