The 2026 Sustainability Week is currently underway as part of the Ibero-American Forum for Responsible Business. This event is driven by Centrarse, the Center for Corporate Social Responsibility Action in Guatemala. The focus of this year’s event is a call for sustainability initiatives to demonstrably prove their contribution to business competitiveness. Organizers emphasize the need for a new cycle of actions where sustainability isn't seen as a cost, but as a driver of economic advantage. The forum aims to foster responsible business practices across the Ibero-American region. The week’s activities will explore strategies for integrating sustainability with core business objectives. Ultimately, the goal is to encourage companies to view sustainability as essential for long-term success.