Sun Life has become the title sponsor of both the Hong Kong International Dragon Boat Festival and the International Dragon Boat Races, bolstering the city’s traditional celebrations. The partnership aims to preserve Hong Kong’s century-old dragon boat heritage and promote cultural engagement. As part of the sponsorship, Sun Life will introduce a large-scale installation allowing the public to design their own virtual dragon boats. The initiative marks a significant investment in local cultural activities. The sponsorship began on June 18, 2026, and details regarding event dates and locations will be released subsequently. Sun Life’s support underscores the importance of dragon boat racing as a key component of Hong Kong’s identity.