A shortage of strawberries is anticipated in both Skåne and Västsverige, Sweden, potentially impacting traditional Midsummer celebrations. Unfavorable weather conditions are cited as the primary cause of the reduced yield. Growers report significantly lower harvests compared to previous years, leading to concerns about availability for the popular holiday. This scarcity may result in higher prices for consumers. Retailers are preparing for limited stock and are exploring alternative sourcing options. Midsummer is a significant cultural event in Sweden, heavily associated with the consumption of fresh strawberries and cream. The situation is evolving, and further assessments will be made closer to the holiday.