Starbucks Korea will temporarily close its stores to conduct mandatory historical and social sensitivity training for all employees. The move follows a public backlash over a promotional event dubbed “Tank Day,” which unintentionally coincided with the anniversary of Japan’s invasion of Korea during the colonial period. Shinsegae Group, the operator of Starbucks Korea, announced the training will involve video-based educational materials. The company aims to improve employee understanding of Korean history and cultural nuances. This action is a direct response to criticism regarding the insensitive timing of the promotion and its perceived lack of awareness. The closures will allow for company-wide participation in the training program, signaling a commitment to addressing the concerns raised.
