Researchers Jakob Linaa Jensen and Jakob Bæk Kristensen argue against treating social media as simply a new version of traditional media. Instead, they emphasize the need to understand and utilize these new platforms while preserving the core functions of a democratic public sphere. Their core concern is maintaining an environment where media fosters understanding *between* citizens, rather than simply replicating old communication patterns. The authors suggest social media provides politicians with a novel platform for engagement, but crucially, “likes” and online popularity do not automatically translate into electoral success. The focus should be on adapting to the evolving media landscape responsibly, ensuring it contributes positively to informed public debate and civic understanding in Denmark. Ultimately, the goal must be to leverage social media’s potential without sacrificing the principles of a well-informed and connected society.