Senator Pauline Hanson’s recent National Press Club address was strategically geared towards maximizing impact on social media platforms, rather than traditional broadcast viewership. The focus has shifted from the live event itself to the short, shareable video clips that circulate online afterward. These clips are now considered more influential in shaping public perception and driving media coverage. This reflects a broader trend where social media has become a primary source of news and political discourse. The accessibility and virality of these clips allow for wider dissemination of key messages, potentially reaching audiences beyond those who would typically watch a full-length speech. This dynamic alters how politicians and public figures approach public speaking engagements, prioritizing sound bites and visually compelling moments. The emphasis on social media highlights its growing power in the modern political landscape.