This series, led by Emer McLysaght, aims to counter fleeting trends by highlighting genuinely worthwhile pursuits. The initial piece centers around a personal story: the author's father believed quitting smoking would extend his life. Sadly, his efforts came too late, prompting reflection on the renewed appeal of smoking. The article explores the puzzling resurgence of smoking, particularly among younger demographics. McLysaght challenges the current fascination with harmful trends and advocates for focusing on valuable and enduring interests. It is a commentary on societal influences and the importance of prioritizing well-being over fleeting coolness. The series promises to guide readers towards activities and purchases that genuinely enrich their lives.