Singapore’s SMRT is launching “Journeys For Good,” an initiative designed to increase visibility and support for local charitable organizations. The program utilizes SMRT’s extensive transportation network – including MRT trains, stations, and bus stops – to display advertisements for various charities. This aims to connect charities with a broader audience of commuters throughout Singapore. By leveraging the high foot traffic within the SMRT system, the initiative hopes to raise awareness about the causes and encourage public donations. SMRT believes this platform will be valuable for charities seeking to expand their reach and impact. The campaign seeks to facilitate greater community engagement and philanthropic contributions across Singapore. This is a unique way to harness public spaces for social good.