A former drug abuser’s story, recently featured in a national exhibition, has spurred a new initiative aimed at preventing drug use among young people in Singapore. The Central Narcotics Bureau (CNB) has launched a video competition challenging Singaporean youth to explore and expose the factors contributing to the normalization of drug use. This includes investigating the role of social media influencers and online communities that may downplay the dangers of drugs. The contest encourages participants to examine how drug use is portrayed and perceived by their peers. Organizers hope the initiative will raise awareness and encourage critical thinking about the risks associated with drug experimentation. The competition seeks to proactively address the issue before more individuals fall victim to drug abuse, building on the impact of the recent exhibition. Submissions will be evaluated based on their insightfulness and effectiveness in highlighting the issue.