Parisian department store BHV Marais has ended its partnership with Chinese fast-fashion company Shein after a period of controversy. The collaboration, which began months ago, faced criticism prompting the decision. BHV Marais’ new management team has characterized the partnership as a strategic error. The move signals a shift in direction for the historic department store. Details regarding the specific criticisms that led to the termination were not immediately available. This decision highlights the challenges faced by traditional retailers when partnering with rapidly growing, and sometimes controversial, online brands. The separation is effective immediately.