Chinese fast-fashion giant Shein is leaving the BHV department store in Paris amid growing criticism of its business practices. The brand’s presence at the iconic store sparked controversy, with accusations that its low prices and rapid turnover harm French retailers and luxury brands. Several high-end brands, including Dior and Guerlain, previously ceased partnerships with BHV in protest. This departure coincides with a French parliamentary committee’s upcoming review of a bill aimed at curbing the growth of ultra-fast fashion. The proposed legislation seeks to address the environmental and economic concerns surrounding the industry’s model. The examination of the bill begins on June 17th, signaling increased scrutiny of Shein and similar companies operating in France.