Chinese e-commerce giants Shein and Temu are facing increased scrutiny and subsequent price adjustments. The moves come as critics highlight consistently poor product quality, with some describing the goods as simply “rubbish”. While known for incredibly low prices, these companies are now experiencing a shift as import duties and other costs rise. This is expected to impact consumers who have become accustomed to ultra-cheap goods. The price increases are a direct response to challenges regarding product standards and trade regulations. Experts predict this could signal a broader re-evaluation of the fast fashion model and its sustainability. These changes may push consumers towards brands with a focus on durability and ethical production.