For the first time, football fans in Serbia cannot watch all World Cup matches on the public broadcaster, RTS. While the public service is funded by all citizens, the full repertoire of matches has been moved to Arena Sport, a cable provider. This shift means that viewers must pay for a subscription to access complete coverage of the tournament. The decision has sparked criticism regarding the accessibility of major sporting events. Many argue that the public service should maintain its role in providing free access to such global events. Consequently, a significant portion of the population may miss key matches due to the lack of a free broadcast. The situation highlights a growing tension between public funding and private broadcasting rights.