Boston’s hospitality industry is experiencing a surge in business thanks to the enthusiastic patronage of Scottish football fans, known as the “Tartan Army,” attending the World Cup. Billy DeCain, general manager of the Sam Adams Tap Room, noted the fans’ relentless energy and consistent presence, beginning early each day. The influx of supporters is significantly boosting sales and creating a lively atmosphere in the city’s bars. DeCain’s comments highlight the fans’ dedication and stamina throughout the tournament. The sustained demand suggests a considerable economic impact from the Scottish supporters’ visit. This enthusiastic support is proving a boon for Boston businesses.