An international media tour, connected to the 2026 Shanghai Cooperation Organization (SCO) Media and Think Tank Summit, recently showcased Kyrgyzstan’s tourism potential. The group visited the Ala-Too Resort, a year-round mountain cluster, and the Jyrgalan ski resort. This visit aimed to highlight the country’s growing capacity to host international events and attract tourism. Organizers facilitated the tour to promote Kyrgyzstan as a destination within the SCO region. The Ala-Too Resort’s all-season accessibility and Jyrgalan’s skiing opportunities were key features presented to the assembled media. The tour underscores Kyrgyzstan’s efforts to develop its tourism infrastructure ahead of the upcoming SCO summit. It is hoped the media coverage will boost international awareness of Kyrgyzstan's attractions.