The San Francisco Consulate General of Korea, led by Consul General Lim Jeong-taek, is hosting a “K-Beauty Special Pop-Up Event” at the local Korean market, “Jagalchi,” until October 21st. The event aims to promote Korean beauty products to consumers in the San Francisco area. The pop-up features a variety of K-beauty brands and products, offering attendees the opportunity to experience and purchase them firsthand. This initiative seeks to increase the visibility and accessibility of Korean beauty goods within the local market. The consulate hopes the event will boost exports and strengthen cultural exchange through the popularity of K-beauty. Jagalchi market is serving as a key partner in facilitating this promotional effort, providing a convenient location for the event.