Samsung Electronics is overhaulilng its foldable phone strategy to maintain market leadership. This shift comes as Apple prepares to launch its first foldable iPhone, signaling a major entry into the segment. The arrival of Apple is expected to fundamentally change the global foldable device landscape. Samsung is focusing on expanding its lineup to counter this new competition. Industry analysts anticipate a surge in innovation as the two tech giants clash. This rivalry will likely accelerate the adoption of foldable screens worldwide. Both companies are now racing to define the future of mobile hardware.