Safaricom unveiled its “PATA MORE” campaign in Meru, signaling a new commitment to increased customer value. The initiative focuses on improving connectivity, expanding digital services, and bolstering M-PESA solutions for both individual users and businesses. “PATA MORE” aims to deliver greater convenience and freedom through everyday products and services. Specific details of the enhanced offerings were not immediately available, but the campaign indicates a broader strategy to enrich the customer experience. Safaricom intends to deliver tangible benefits across its core areas of operation. The launch demonstrates the company's continued investment in its network and digital transformation efforts.