Saaremaa, an Estonian island, is positioning itself as a convenient and cost-effective alternative to popular destinations like Tallinn for summer travel. A new direct flight route from Helsinki to Kuressaare, Saaremaa’s capital, launched by Finnair is streamlining access for travelers. This increased accessibility aims to attract visitors seeking a relaxing getaway without extensive travel. The island offers a different landscape and a laid-back atmosphere for those looking for a nearby escape. Saaremaa is being promoted as a destination where visitors can enjoy dining, leisure activities, and spa experiences at potentially lower prices than in Tallinn. The new route is expected to boost tourism to the island this summer.