A growing number of runners are questioning the necessity of expensive, high-performance running shoes, believing much of their appeal is marketing hype. While many runners invest in shoes costing hundreds of euros, a dedicated group prefers simpler, cheaper models. These runners report no significant difference in performance despite choosing less expensive options, challenging the industry's focus on advanced technology and design. The debate centers around whether the benefits justify the high cost, or if basic, affordable shoes are sufficient for most runners. This counter-trend questions the emphasis on “performance-designed” footwear and suggests a preference for simplicity. It raises questions about the value proposition of expensive running shoes and the influence of marketing in the running community.