Argentinian pasta brand Ronco has undergone a complete rebranding effort, aiming to attract a new generation of consumers while maintaining brand recognition. The changes include a redesigned logo, transparent packaging allowing product visibility, and clearer cooking instructions. The new design incorporates white lines for a more modern aesthetic, but retains elements of Ronco’s established identity. Present in Argentina since the 1960s, the company seeks to modernize its image to remain competitive in the current market. The rebranding encompasses all packaging and visual elements associated with the Ronco brand. This refresh signals a strategic move to connect with evolving consumer preferences.