Urban river pollution carries significant social, environmental, and economic consequences, according to experts. The cost of failing to address this contamination is projected to be higher than implementing restorative measures. Experts are advocating for the initiation of scalable pilot projects focused on river basin recovery. These projects aim to improve water quality and, consequently, the overall quality of life for affected populations. The approach emphasizes a phased implementation, allowing for adjustments and broader application based on initial successes. Prioritizing river health is presented not merely as an environmental concern, but as a sound economic strategy.