RiceField Rice Bran Oil is initiating a month-long campaign in Singapore to educate consumers about making informed cooking oil choices. The campaign aims to shift focus from price and habitual purchases towards health considerations, specifically saturated fat content. Currently, saturated fat contributes significantly to the total fat intake of Singapore residents, accounting for 36%. As Singapore prepares to implement a grading system for cooking oils based on saturated fat levels, RiceField seeks to position itself as a healthier alternative. The brand is encouraging households to prioritize well-being when selecting cooking oils. This initiative comes as public health awareness around dietary fats grows and regulations evolve. The campaign hopes to empower consumers to make choices that better align with Singapore’s evolving health guidelines.