Despite a sustained decrease in national chicken prices, Moroccan restaurants and fast-food establishments are maintaining existing menu prices, sparking consumer frustration. Prices for chicken dishes remain between 37 and 140 dirhams per serving, depending on portion size, despite the lower cost of the primary ingredient. Consumer protection groups are questioning why these savings are not being passed on to customers. The discrepancy between wholesale and retail prices is raising concerns about potential price manipulation. This issue has reignited debate regarding pricing practices within the food service industry. The article originates from Hespress, a Moroccan online newspaper. Further investigation is expected into the reasons behind the continued high prices.