South Korean boy band BTS delivered performances at both the opening and closing ceremonies of the 2022 FIFA World Cup in Qatar, significantly contributing to the event’s economic value. Their appearance at the opening ceremony, alongside Qatari singer Fahad Al-Kubaisi, ignited the stadium atmosphere with a rendition of “Dreamers.” The group’s participation in the closing ceremony, featuring a shortened version of “Yet To Come,” further amplified the global appeal of the tournament. Beyond the performances themselves, BTS’s involvement generated substantial media coverage and fan engagement, boosting tourism and related spending in Qatar. Analysts suggest the band’s presence provided a considerable economic stimulus for the host nation. The performances were viewed as a symbol of resilience, reflected in the lyrics "Even if I fall again, I will get up again," resonating with the spirit of the World Cup.