Production of the Aurus, a luxury vehicle associated with Russian President Vladimir Putin, is set to end due to unprofitability. A Russian automotive expert, Serghei Țîganov, revealed the planned closure of the assembly plant located in Tatarstan. The Aurus project, intended to establish a Russian luxury car brand, has reportedly failed to transition from a “presidential toy” to a commercially viable product. The Moscow Times reported on Țîganov’s disclosure, highlighting the financial difficulties plaguing the venture. The decision signals a setback for Russia’s ambitions in the high-end automotive market. The factory closure indicates the project could not overcome economic hurdles and achieve sustainable production levels.