A new law proposed by Russia’s Federal Antimonopoly Service (FAS) at the request of President Vladimir Putin, and already approved by the Russian government, could restrict depictions of families in advertising. The proposed legislation would limit advertisements in Russia to showcasing families with three or more children. Russian media report this initiative aims to bolster the country’s declining birth rate and encourage larger families. This represents a significant intervention by the state into advertising content based on demographic policy. The move signals a clear prioritization of increasing the population within Russia. Details regarding enforcement and specific ad categories affected are still emerging, according to reports.