Following the conclusion of the World Cup, there’s been a noticeable resurgence in reading habits throughout the country, according to a recent report. Edwin Cavello’s column, published in Lima Gris, highlights this emerging trend. The intense national focus on football seemingly gave way to a renewed interest in literature and other reading materials once the tournament ended. This shift suggests a potential correlation between major national events and cultural engagement. While the reasons are still being explored, some speculate that a period of collective excitement may be followed by a desire for quieter, more individual pursuits like reading. The article aims to explore this phenomenon and its broader implications for literacy and cultural consumption. Further analysis will be needed to determine if this increase is sustainable.